In This Section
Customer Age Breakdown Report
The Customer Age Breakdown Report
identifies the age demographic of your customers. It allows marketing campaigns
to be directed based on the age of your customers.
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To Generate a Customer Age Breakdown
Report
1. On the Reports menu, click the Other
Reports tab.
2. Click Customer Age Breakdown Report
(see Fig. 348).
Fig. 348. Click Customer Age Breakdown
Report
3. On the Customer Age Breakdown Report
Page (see Fig. 349):
A. Select either a location or region. By
default, location is set to your default location. When generating a report, if
you have selected a region, Rental Car Manager will disregard the
location.
B. If you have set up brands previously,
customers of all your brands will appear in the report, by default. You may
select another brand. If you have not set up brands, you may leave the value
as-is. The report will then disregard brands when run.
C. By default, the report is set to
include all vehicle categories. Select another vehicle category to generate a
report limited to customers who hired vehicles belonging to that vehicle
category.
D. By default, pickup date range is set to
the current system date. You may change the date range, if needed.
Fig. 349. The Customer Age Breakdown
Report Page
4. Click View to generate a report
chronologically ordered by age, i.e., the number of customers who are aged 21
when they check out a vehicle are listed first compared to the number of
customers aged 22 and above. In addition, the report also displays the total
number of customers per age group (see Fig. 350).
Fig. 350. The Customer Age Breakdown
Report
NOTE: Table 73 shows descriptions of each column found
on the Customer Age Breakdown Report.
Table 73. The Customer Age
Breakdown Report Column Descriptions
|
Column Name
|
Description
|
|
Age
|
The various age groups of customers who booked a
reservation
|
|
No. of Customers
|
The number of customers belonging to the age
group
|
|
% Total
|
The percentage of customers belonging to the age
group
|
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Summary
This article details the Customer Age Break Down
Report tab, where a report
that identifies the age demographic of your customers is generated.
The Customer Age Break Down Report screen allows you to view the Customer Age Break Down Report.
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